My Favourite Mental Models: The Effort-Impact Matrix

I believe that mental models are one of the keys to success in business and life. A mental model is a framework, a thinking tool, a visual,…something that helps you to reduce complexity and make progress.

The best mental models help you to have a better understanding of the world AND enable you to go into action mode. In this video I am sharing one of my favourite mental models, a 2×2 matrix focussed on Effort and Impact.


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